Dating Apps Have Hit a Wall. Can They Turn Things Around?
getting you to see who has swiped right. on you. Bottomline, you find out soon enough that a free version of the app is bare minimum. There have been allegations that they send you opposite matches of your profile if you have the free model and enhance your feed when you pay. So once you pay, it’s difficult to go back. But just like social media companies, the best way to make money is to take benefit from our insecurities. No matter how many dating apps claim that they created a “personality driven match system”, we all swipe left or right primarily based on the pics. In a generation de-attached to itself and in constant need for visual validation on social media, this becomes yet another avenue of heightened insecurities. In a survey conducted :
70% responded that they have spent more time filtering through which photos they want to put on a dating app than the content about themselves.